Sector
Food
Task
B2C communications
Brand building
Envisioning
Solution
Video
Service
Concept
Production
CHEESE WITH AN ARTISTIC FLAIR
All it takes is a small piece of Parmesan to enrich and highlight the versatility of the culinary world. Sometimes all that’s required is a little inspiration to let the full-bodied potential melt in your mouth. Along with the right protagonists to communicate the message behind the brand.
In our case, the main roles were played by the premium Parmesan produced by our customer Parmigiano Reggiano and FEINSCHMECKER chef Brigitte Berghammer-Hunger. We worked with this all-star cast and our much-loved premium brand DER FEINSCHMECKER to produce exclusive video content. During the three-and-a-half-minute video, the chef takes viewers through a few simple steps to transform Parmesan into a mouth-watering delicacy.
Serving up the popular cheese as a snack, part of a main course and as a dessert. The result allows viewers to recreate a gourmet fine-dining experience from the comfort of their own home.
The video is available on the DER FEINSCHMECKER website and was also uploaded via YouTube and Instagram. A related post and story on the brand’s social media channels helped to draw attention to the content. Our work allowed our customer to benefit from strategic product placement in the immediate environment of the brand’s target audience.
