THE FUTURE OF MOBILITY
Transforming visions into reality: the new BMW iX marks a world first for mobility that catapults the automotive industry into the future on topics such as electrification, automated driving and connectivity. We were among the first to check out the new model for our readers thanks to Robb Report and AW Architektur & Wohnen.
To celebrate the world premiere of the latest design from the Bavarian firm, we asked the renowned Munich designer Stefan Diez to be the first external designer to take a close look at the new BMW iX and to scrutinise every nook and cranny, no matter how cleverly concealed. The designer embarked on an exciting journey of discovery on and in the car, providing feedback on his thoughts and associations with shapes, materials, details and technology.
We prepared this top-class and fascinating content for all communication channels to give the target audience an intriguing glimpse into the future of driving.