Sector
Travel & Fotografie
Task
B2C communications Brand building
Solution
Competition
Editorial integration Community development
Service
Concept
Editorial
Production
A TRIP OF A LIFETIME FOR MERIAN READERS
Life’s special moments are meant to be captured. Travelling to beautiful destinations wouldn’t be the same without photographic memories to last a lifetime. There’s hardly any hobby that pairs better with a love of travel than photography. That’s why MERIAN and CEWE joined forces years ago to collect the most beautiful images from the far corners of the earth.
MERIAN has partnered with CEWE, Europe’s leading provider of photo albums and photo services, for the past five years to hold a photo competition for its readers. Each year, thousands of readers submit their entries for the photo competition and put forward their best travel photos on merian.de and cewe-fotobuch.de.
The winner’s photo is published in the monthly edition of MERIAN. In addition, the annual winner, decided by a panel of experts, wins a trip of a lifetime. A professional MERIAN photographer joins the winner on their adventure to an unforgettable location and gives them tips on how to capture the perfect travel photos. A report on the trip is then published in MERIAN and on the MERIAN website.
