CASE

KALDEWEI

Sector
Design & Living

Task
Brand building
Sponsoring


Solution
Editorial
integration


Service
Concept
Editing
Event management


AW DESIGNER OF THE YEAR

“AW Designer of the Year” is one of the most exclusive dates on the annual calendar of the architecture and design industry. Nowhere else in the world is the calibre of artists, innovators and creatives greater. Culminating in the crowning glory: the presentation of one of the most prestigious magazine awards in Europe.

Each year the awards are supported by a true style icon renowned for design excellence: KALDEWEI bathroom solutions. As a long-standing sponsor, KALDEWEI is just as much an integral part of the event as it is the icing on the cake when it comes to the award. The premium brand is in an exclusive class of its own, and the awards help make it visible to a high-end customer base – established design lovers with exemplary taste. The “KALDEWEI Future Award by AW” developed by the AW editorial team in 2018 has proven to be a highly lucrative promotional activity for the luxury brand. The Future Award recognises future talent and is awarded to an exciting newcomer designer yet to be discovered. Exquisitely hosted. With an innovative eye to the future and the sophisticated profiles of remarkable personalities. All combined to make the AW Awards the trendsetting authority for the entire industry. We are constantly reinventing AW Architektur & Wohnen in its position as a leading magazine and society icon.

2021 marks the 25th anniversary of the publication, which will be celebrated by the brand’s first delve into the virtual and interactive world of augmented reality.

Logo AW Designer des Jahres