Sector
Food
Task
B2C communications
Solution
Advertorials
Editorial integration Online integration
Social media
Service
Concept
Editing
Limited Edition
A brand can only truly be regarded a hit once it engages the hearts of its target audience. Something which made the licensing agreement between DER FEINSCHMECKER and NAPOLEON all the more appealing. The partnership facilitated the launch of a fully licensed product to keep the flame alive.
Our cooperation with NAPOLEON barbecues made an already great product even more irresistible: together we have launched the limited DER FEINSCHMECKER edition of the Napoleon Rogue 525. What sets this model apart? Along with the premium grill and an extensive range of special equipment, each purchaser receives a six-month subscription to DER FEINSCHMECKER and two current issues as a great extra. The logo of the magazine for culinary finesse proudly features on the lid thermometer as a seal of quality. Making one thing clear each time the grill is set alight: everyone is fired up for a tasty barbecue. The barbecue was marketed to discerning gourmets in DER FEINSCHMECKER magazine, in the FOODIE culinary scene guide, and online on DER FEINSCHMECKER website and social media channels. It didn’t take long for the limited-edition product to turn into a prized commodity: the premium barbecue was sold out in mere months.
