Sector
Automotive
Task
B2C communications Brand building
Solution
Magazine
Online magazine
App
Video
Service
Analysis
Strategy &
concept
Production
Distribution
BREATHING LIFE INTO A BRAND
Successful brands are authentic and meet their target audience at eye level. Only brands that manage to captivate the hearts and minds of their audience will succeed in building a loyal customer base and propelling their brand into the future. This recipe for success requires captivating, relevant content.
Which was precisely what we offered BMW Group: content to arouse curiosity, to convey the brand values and to inspire fans time and again. Arguably the highlight of our brand communication was the BMW magazine with 100 million copies in circulation in 35 languages in over 100 countries, which we transformed into a digital version and an app. In addition, we released publications on various models, researched the future of mobility for the company’s 100th anniversary, and produced 19 different editions of the magazine for the German market entitled “BMW emotion”. We also published the worldwide customer magazine “MINI International”, “MINI The Book” and the “MINImag” for the BMW subsidiary Mini, and several other successful publications.
Our communications work for BMW has received over 50 international awards.
