Strategy & concept
CREATE YOUR VISION!
Home improvement and DIY have experienced a major resurgence in recent years. Lots of people want to create things with their own hands and are always on the hunt for new DIY inspiration.
This has given DIY stores a new way to communicate with their customers, allowing them to create even stronger brand loyalty among their target audiences. “Passt!” magazine has helped us give BAUHAUS the medium to achieve this goal in a number of ways. Firstly, with storytelling: people who are particularly gifted or able to transform their DIY dreams into reality are given a platform to relay their stories. The featured individuals range from retired sailors restoring an old ship in Hamburg to paper lamp designers and an urban farming start-up in Berlin. “Passt!” secondly gives us the opportunity to publish handy tips on interiors, building instructions and product recommendations for everything there is to know about furnishing.
Readers can also find inspiration online: videos featuring the magazine’s stars are released alongside each issue of the magazine, allowing personalities such as YouTube bloggers to show viewers how their designs can be implemented in practice. The stories are also published online at richtiggut.de.