Sector
Automotive
Task
Launch support
Solution
Ad special print
Service
Concept
Production
STAR PLACEMENT
Mercedes-Benz is the pure definition of a premium brand that consistently ranks among the best of the best. It therefore seemed only fitting that the presentation to launch the new S-Class lived up to this claim.
The campaign for the new Mercedes S-Class targets a sophisticated customer base with a penchant for luxury, for whom the best of the best sets the bar for excellence.
What’s the best way to draw attention to this claim? Our luxury magazine ROBB REPORT provided us with the perfect answer to this question: an eye-catching yet refined gatefold cover was created to launch the new S-Class and eclipse all other brands. The fold-out cover proved to be the perfect way to present the latest luxury class car by Mercedes to a customer base with a long list of requirements and affinity for exclusive products. It offered an excellent platform for the launch and an inspirational taste of what’s to come from the “best in class”.
